Marketing & Real Estate

Builder-Provided Extended Warranties and Service Plans: Business Opportunity or Bad Idea?

Few U.S. homebuilders offer builder-backed extended warranties beyond one year of coverage. Several builders within EEBA's Builder Benchmark Groups have been brainstorming the business opportunities that such builder-backed warranties, coupled with service plans, likely provide - including referrals, higher customer satisfaction, and the opportunity to ensure that new homes continue to operate and perform as designed after years of service. Join Todd Usher from Addison Homes in an interactive discussion on the pros and cons of builder-backed extended warranties along with some preliminary Clemson University consumer research focused on the subject.

Instructor: Todd Usher
  • Builder-Provided Extended Warranties and Service Plans
Completion rules
  • All units must be completed