In a post-COVID world we all want our homes to be sanctuaries that take care of us, more than ever before. Thus, benefits like healthy indoor air, control over energy costs, energy independence, and comfort are reining supreme. Luckily, these are benefits that have always been in the wheelhouse of high performance builders. But what matters most? How should you communicate about it before, during and after the sale? Suzanne Shelton, EEBA board member and CEO of Shelton Group, the nation’s leading marketing communications firm entirely focused on sustainability, will share her firm’s latest findings and recommendations, pulling from their ongoing Pulse studies, as well as surveys conducted for members of the EEBA Builder Benchmark groups and digital marketing work performed for high performance builders.

Learning Objectives:

Learn what features and benefits matter most to Americans right now.
Understand what messaging resonates and drives preference (and what does not) as high performance builders work to position themselves.
Understand the consumer journey – from finding a builder, to deciding on a high performance builder to getting through the build to coming out the other side.
Learn opportunities for improving communications throughout the customer journey.

Instructor: Suzanne Shelton

CEU's: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL