Last year EEBA launched the EEBA Builder Benchmark Group, a peer group of high performance home builders who meet regularly, share successes, lean into each other for support and gain ideas about how to run their businesses better.

This session reveals the key insights from WNDO's first year. Who are these buyers? What did they think the most important features and benefits of a high performance home were on the front end (and how big of a factor was that in their decision to buy), and are those the actual features and benefits that matter after they live in the home? This session will also connect the dots from the key insights to how high performance builders and manufacturers can target their marketing better and refine their messaging to really speak to the right consumer in the right way.


Presenters
Suzanne Shelton, President and CEO, Shelton Group

CEUs: 1 NAHB, 1 NARI, and 1 RESNET credits