This presentation is an update from the session presented at the 2019 EEBA conference.
Understanding the drivers that facilitate market transformation, including consumer behavioral patterns, purchase drivers, and sentiment, can help any building professional make better business decisions. In this session, Green Builder Media CEO Sara Gutterman will reveal the latest market intelligence gathered by COGNITION Smart Data, offering deep insights into consumer preferences that will enable you to improve your marketing, sales, product development, and competitive positioning.

Learning Objectives:

Understand key market trends that will affect your business
Learn about market drivers that influence homebuyer decision making
Explore innovative solutions that address pressing topics like healthy home, net zero,  and connected living
Investigate how the Millennial and Gen-Z audience segments will impact the housing industry
Examine research that clarifies and supports market transformation

Instructor: Sara Gutterman 

CEU's: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL