SIPschool founder and longtime SIP distributor Al Cobb explores how to sell SIPs. Topics include how best to discuss price, and how to persuasively overcome various objections that prospective clients may have.

Learning Objectives: 

- Differentiate between sales and marketing
- Understand why clients often question the price of SIPs, and know how to discuss this in a positive way
- Describe for clients how proper detailing defends against premature failure using building science knowledge 
- Explain the qualifications of the workforce in order to put the client at ease
- Answer client questions about mold and moisture problems, termites and carpenter ants, noise and other concerns in a knowledgeable manner