Are you tired of investing money in promotions that just don’t seem to do the trick? Have you dabbled with Facebook, but just can’t quite elevate your page to match your goals? Do promotions tend to get moved to the bottom of the pile, because you don’t have the time? Invest an hour in this session to hear how to select the best promotional tools for your company. The list of promotional tools available to businesses is complex. Each of the tools has benefits and can provide great value if used for the right reason. We will review the strengths and weaknesses of the primary promotional tools along with best practices. This will allow participants to select the tools that best fit their business goals while making choices that are more effective and productive. Also, in this session, we will identify and demonstrate the key components of the Facebook platform that can make your time and effort more worthwhile. This includes developing a content calendar and ideas for creating engaging content that will connect with the audience. There will be a review of important settings including a look at how to boost or advertise on your company page.

Instructor: Connie Reinert