It isn’t crazy to say that common expectations people have of the place they call home are centered on peace of mind benefits such as safety, health, comfort, efficiency, and affordability. Those expectations in part, are why building codes and above-code programs exist. Builders and trade professionals strive to improve their products to meet buyer demands and expectations. They commit to programs that go beyond a base-line set of standards. As a home building professional, you understand the value and importance of building a home that’s designed to meet these sets of expectations. But how do you effectively communicate and sell those benefits to your potential audience? How do you set yourself apart in the market? How do you make purchasing your home the easiest and most confident choice for your buyers?

Join us to dive further into these questions as we focus on selling the value of above-code programs.

Learning Objectives:



Learn how to identify and segment your target audience
Establish how above-code programs can help you stand out in the market
Build a strategy to effectively position, market, and sell above-code programs
Obtain actionable insights to help boost sales and referrals

Instructors: Jala Curtis & Rusty Buick

CEU's: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL

**A maximum of 6 NAHB credits can be earned for entire Summit